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La Vol izbornik La Vol izbornik
hr La Vol izbornik
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+385 99 734 4813

STRONG PARTNER for ambitious brands

We help ambitious brands meet EXCEED THEIR GROWTH GOALS.

Merging data and art we turn visual storytelling into measurable success and help our clients meet and exceed growth goals.
LET’S grow
Companies with a strong brand strategy achieve
0x
heigher market share growth.
(RESEARCH + ANALYSIS + POSITIONING) X CREATIVITY
=
brand IDENTITY
In today’s saturated market, a brand identity must not only stand out visually but also connect with your audience on an emotional level. Our approach blends data insights with creative design to build authentic, unique identities. We dive deep into customer preferences, cultural trends, and competitive analysis to create identities that are not only visually striking but also strategically sound.
Are you launching a new brand or redefining an existing one? We'll design a unique identity that builds trust and forges stronger connections with your audience.
OUR SERVICES:
BRAND STRATEGY
BRAND POSITIONING
VISUAL IDENTITY
LOGO + MARK
VERBAL IDENTITY
TAGLINE
...
Studies show that
0%
of consumers are influenced by strong packaging design in their purchasing decisions.
(STRATEGY + CONSUMER INSIGHT + CREATIVITY) X CREATIVITY
=
brand VISION
Packaging is often the first touchpoint a customer has with your brand. That’s why our approach goes beyond aesthetics. By using data to inform our decisions, we ensure your packaging communicates the right message, stands out on crowded shelves, and drives conversions.
Whether you’re looking to enhance brand perception, increase engagement, or align your packaging with brand your strategy, we tailor solutions that solve your specific pain points and deliver measurable results.
OUR SERVICES:
CREATIVE MARKET ANALYSIS
COMPETITION ANALYSIS
PACKAGING DESIGN
PACKAGING REDESIGN
...
Businesses that utilize integrated promotional strategies get
0%
ROI on their marketing efforts.
(VISION + INSIGHT + INNOVATION) X MARKETING
=
brand PROMOTION
We know that in today’s fast-paced market, promotion is more than just visibility—it’s about building lasting connections with your audience. That’s why we use data-driven insights to understand consumer behavior, track market trends, and pinpoint what drives engagement for your specific audience.
Ready to make your brand stand out in the crowd?
Our tailored promotion strategies are designed to capture attention, inspire action, and drive real results.
OUR SERVICES:
PROMOTION STRATEGY
MARKETING MATERIALS
SALES COLLATERAL & TOOLS
...

Attract attention, ensure recognition, cultivate loyalty and stimulate growth, TROUGH THE POWER OF A DATA LEAD DESIGN.

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Lead by insights, powered by creativity.

The science behind packaging design: How the brain chooses what we buy

When it comes to product packaging, most decisions aren’t made with logic on a conscious level. Before consumers even register what your product is or what it says, their brains have already formed an opinion. That opinion often dictates whether they reach for your product or walk away. This is where neuroscience and behavioral psychology meet design. In this article, we explore how understanding the human brain can help brands create packaging that doesn’t just look good – it sells.

Beyond the shelf: why smart design starts with production in mind

In the fast-moving world of consumer goods, design is often judged by how it looks on the shelf. Color, form, finish are the elements that draw the consumer’s eye and influence buying decisions. But behind every beautifully designed product lies a critical question that’s often overlooked: how easily can this design be produced at scale? At La vol, we believe that smart design doesn’t stop at aesthetics. It begins with a clear understanding of the full lifecycle of the product, and that starts on the production line.

Designing for Packaging Awards vs. designing for real life: Balancing aesthetics and functionality in FMCG packaging design

Recently, I came across an impressive packaging design for the olive oil brand "Viento de Arribes Poniente"[0]. With its unexpected design for the category, premium aesthetics, and innovative finishing touches, the design immediately captured my attention. On styled photographs, it appears perfect, attracting attention, standing out from competitors, and inviting interaction... but I couldn't help but wonder: how does this meticulously crafted packaging perform in real-life conditions? Will its beauty survive production, transportation, store shelves, and everyday consumer usage? This brought me to a critical question for designers and brands in the FMCG industry: how do we balance aesthetics and innovation in "award-winning design" with the practical needs of shelf presence (and ultimately, consumers)?
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